Visual Attention Analyses
Eye-Tracking
Our Eye-Tracking Analyses provide a comprehensive framework for quantifying visual attention, oculomotor behavior, cognitive processing, and decision-making. These analyses are suitable for both controlled experiments and real-world interfaces, enabling insights into attention allocation, gaze patterns, cognitive load, and user experience.
Supported methods include:
- Fixation Analysis
- Gaze Duration
- Time to First Fixation (TTFF)
- Scanpath Analysis
Spatial Distribution Analyses
Eye-Tracking
Our Eye-Tracking Spatial Distribution Analyses Characterization of gaze distribution across a scene or image.
Supported methods include:
- Heatmaps
- Areas of Interest (AOI) Analysis
Eye Movement Metrics
Eye-Tracking
Our Eye Movement Metrics Analyses of oculomotor behavior and dynamics.
- Saccades
- Fixation Count
- Saccade Amplitude
Cognitive Load & Processing Analyses
Eye-Tracking
Our Cognitive Load & Processing Analyses, Using eye-tracking to infer cognitive processes and mental effort.
Supported methods include:
- Pupil Dilation
- Blink Rate
- Reading Patterns
Eye Decision & User Experience Analyses
Eye-Tracking
Our Eye Decision & User Experience Analyses, Evaluating how users interact with interfaces and make choices.
- Choice Analysis
- Usability Testing Metrics
